SimCraft is the creator of a proprietary motion simulation technology, and manufactures simulation equipment integrating this technology, including professional driver in the loop racing simulators.   The motion simulator technology, in development since 1998, is designed to recreate the manner in which vehicles move in earth physics, allowing for an extremely hi-fidelity simulation experience.

SimCraft’s core innovation and technology is the simulation of vehicle movement. The company’s proprietary software and hardware combination provide advanced motion simulation once only available for military and commercial training. A proprietary “center of mass” system architecture allows for zero perceived latency from controls in to motion response out. The high performance motion system provides an unparalleled virtual environment for honing car control skills, experimentation with vehicle setups, and ultimately being the first motion simulation system which has brought the feeling of contact patch and seat of your pants feel to reality in any simulator.


The SimCraft story began in 1997 with an idea; born from the late William MacDonald; for a balanced, center of mass architecture to reduce the need for expensive high force actuation. This one idea created the concept for a new, more effective, more organic, and more affordable way to simulate vehicle movement and dynamics. William MacDonald, whose specific interest was aviation simulation, completed several versions of the new motion simulation method in fully functional applications and launching the first SimCraft product in 1999. Despite further revisions to the system, at the time of his passing, only a couple years later, the vision of William MacDonald for a distributable motion simulator was still unfulfilled. By mid-2003, Sean Patrick MacDonald, the founders son, began a complete refinement on what is now established as the proprietary SimCraft architecture.

Along the journey of development toward compelling simulation, SimCraft’s unique technology has been applied to practical application. As a result, the company has worked on a United States government funded project called S.A.V.E. – Synthetic Automotive Virtual Environments – a research project to study, understand, and in the end effectively simulate the dynamics of a vehicle being driven in a loose surface environment. (Dirt, mud, snow, sand, gravel, etc.) This project aims to save the lives of the men and women in uniform by giving them a real training environment – synthetically – to practice high speed loose surface driving techniques.   TEAM O’Neil Rally School, Ford Motor Company, MIT, GA Tech, the Army Corps of Engineers collaborating on this project with SimCraft.

In addition to working with the bright minds involved in S.A.V.E., SimCraft’s team has been working with professionals and serious amateurs in motorsports and aviation, specifically because it is within these groups where the company’s benchmark of high performance is defined. Taking in these experiences and feedback over the years, the company has prototyped many different versions of the SimCraft application. The company launched the APEX product line in January, 2009 at the Consumer Electronics Show in Las Vegas, Nevada. APEX simulator systems enable drivers to enhance their skills and empower engineers to optimize car setups, efficiently and effectively, any track, any car, any day, all day.

SimCraft is headquartered just outside Atlanta, Georgia, USA.