Inside the workshop and garage of Iron Man 2

05/07/2010
SimCraft APEX is featured among Tony Stark's other inventions, vehicles and technology

SimCraft APEX sc830 in Iron Man Tony Stark's workshop garage
Tony Stark's workshop/garage, image provided by Marvel Studios


Marietta, GA (May 7th, 2010) -- For well over a year now, the SimCraft team has been anticipating the release of Iron Man 2 to take another look in Tony Stark's workshop. We were pleased to see the SimCraft APEX racing simulator prominently displayed among the other genius inventions, several unique cars, and a folding wing aircraft. Not to mention the MARK I, II, III and IV Iron Man suits standing sentinel over this horde.



"The simulator shows up in three scenes, and in one scene in particular it takes up almost half the screen," said Sean Patrick McDonald, SimCraft’s co-founder. "The property master of the film, Russell Bobbitt, asked if they could have Tony Stark use the simulator as a prop and mark it as a Stark Industries creation. My response? Absolutely!"

Iron Man Tony Stark's workshop garage
Tony Stark's workshop/garage (Prologue Films VFX for Marvel Studios)


Iron Man 2 marks a measure of success for an innovators son who is, like Stark, carrying on with his late father's cutting edge technology company. SimCraft was originally a retirement business for MacDonald's father William; however, after his passing in early 2002, his son Sean Patrick decided to continue and expande upon his father's mission. That expansion has brought SimCraft to its present day growth and cameo appearance in the film.

SimCraft APEX sc830 in Iron Man Tony Stark's workshop garage
Tony Stark's workshop/garage (Prologue Films VFX for Marvel Studios)


In anticipation of the premiere, SimCraft hosted a simracing event to celebrate with some of the people who helped make it possible; including local radio personality, Melissa Carter, Co-Host of "The Bert Show" on Q100 in Atlanta. The racing was cut short as everyone was eager to catch an early showing of Iron Man 2.

SimCraft APEX sc830 in Iron Man Tony Stark's workshop garage
Tony Stark's workshop/garage (Prologue Films VFX for Marvel Studios)


After the movie, there was a buzz of excitement among the crowd. “I felt it was an important detail to support the canon that Tony Stark is a serious driver,” remarked Michael Boardman, SimCraft webmaster. The SimCraft APEX shows up in the background and foreground of the workshop scenes.

SimCraft APEX sc830 in Iron Man Tony Stark's workshop garage
Tony Stark's workshop/garage (Prologue Films VFX for Marvel Studios)


About SimCraft

SimCraft's core innovation and technology is the simulation of vehicle movement. The company's proprietary software and patent pending hardware provide realistic, zero latency motion™ for racing and flight simulation. This high performance system provides an unparalleled virtual environment from training applications by honing technical skills and experimentation with vehicle setups to the ultimate in pure entertainment. For more information about SimCraft's advanced motion technology, visit http://www.SimCraft.com

Read more at GA Tech's ATDC
May 20, 2010 by Nancy Fullbright
When Tony Stark – a genius engineer and the hero of Marvel Studios' new film Iron Man 2 – needed to train for the Monaco Grand Prix, only a top-notch racing simulator would suffice.
http://innovate.gatech.edu/

Release prepared and distributed by:
SimCraft Corporation
1705 Enterprise Way
Suite 102
Marietta, GA 30067
877-746-2723 (tel)
pr@SimCraft.com

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